Business-To-Consumer Applies to Any __________ That Sells Its Products or Services

question 43

Short Answer

Business-to-consumer applies to any __________ that sells its products or services directly to consumers online.

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Definitions:

Endorser

An individual or entity supporting or promoting a product, service, or idea, often to influence public opinion or consumer behavior.

Misleading Advertising

Describes promotional activities that deliberately deceive or create a false impression about the nature, characteristics, or benefits of a product or service.

Lanham Act

United States legislation that provides trademark protection and combats misleading advertising and unfair competition.

Direct-To-Consumer Advertising

Marketing practice where manufacturers advertise their products directly to consumers, bypassing retailers or intermediaries.