Examlex
What is the name for a small ad on one website that advertises the products and services of another business,usually another dot-com business?
Theory of Planned Behavior
A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place.
Unique Factor
A distinct element or characteristic that differentiates one object, situation, or individual from others.
Subjective Norms
Beliefs about whether important people approve or disapprove of a certain behavior, which can influence an individual's intention to engage in that behavior.
Transtheoretical Model
A theory of behavioral change that assesses an individual's readiness to act on a new healthier behavior, through stages like precontemplation, contemplation, preparation, action, and maintenance.
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