Netflix Creates a Unique Recommendation Listing for Each Customer That

question 58

Multiple Choice

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Price Strategy

The method adopted by a company to set its product or service's price, taking into account costs, competition, target audience, and market conditions.

Price Position

The strategy or tactic a company uses to establish their product or service's price relative to the competition.

Break-Even Analysis

A financial calculation that determines the point at which revenue equals costs, indicating no net loss or gain.

Forecasting Method

Techniques used to predict future conditions or performances, often applied in business for planning purposes.