What Is Information Reach

question 17

Multiple Choice

What is information reach?

• A) A global public network of computer networks that pass information from one to another using common computer protocols.
• B) The depth and breadth of information transferred between customers and businesses.
• C) Measures the number of people a firm can communicate with all over the world.
• D) Occurs when those with access to technology have great advantages over those without access to technology.

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Definitions:

Image Building

The strategic process of creating, improving, or maintaining a positive public perception of a company, brand, or individual.

Marketing Information

Data collected and analyzed regarding markets, customers, competitors, and trends to support marketing strategy and decision making.

Public Information

Data, facts, or insights that are disseminated to the public, typically by governments, organizations, or individuals, to keep them informed about activities, policies, or developments.

Intranets

Private networks used within an organization, designed to facilitate information sharing, collaboration, and communication among employees.