CRM Is a Technology Based on the Premise That Those

question 14

True/False

CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.

---

Definitions:

Experience

The knowledge or skill acquired through involvement in or exposure to events, situations, or activities over time.

Learned

Acquired knowledge or skills through experience, study, or being taught.

Secondary Drive

A learned motivation derived from the fulfillment of a primary drive or through its association with primary drives, such as money for food.

Great Wealth

An abundance of valuable financial assets or physical possessions which surpasses the norm or average.