Which of the Following Is the First CRM Implementation Strategy

question 17

Multiple Choice

Which of the following is the first CRM implementation strategy?

• A) Define information needs and flows.
• B) Build an integrated view of the customer.
• C) Clearly communicate the CRM strategy.
• D) Implement in iterations.

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Definitions:

Internal Validity

The extent to which a research study can demonstrate a causal relationship between variables, free from confounding factors.

Generalizability

The extent to which findings from a study or research can be applied to broader populations or different contexts beyond the original conditions of the study.

Sampling Methods

Techniques used to select samples from a population for the purpose of conducting research and obtaining data.

Aggregation

In psychology, a method involving the combination of multiple measurements or observations over time to obtain a more reliable estimate of a trait or behavior.