What Is CRM

question 2

Multiple Choice

What is CRM?

• A) A strategy.
• B) A technology.
• C) Both a technology and a strategy.
• D) Neither a technology nor a strategy.

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Definitions:

Customer Value

The perception of what a product or service is worth to a consumer versus the possible alternatives.

Environmental Scan

The process of systematically reviewing external and internal environments to identify trends, threats, and opportunities that could impact an organization's future.

Geek Squad

A service that offers technical support and services for consumer electronics and appliances, typically operating within larger retail stores.

Echo-Boom

A demographic period characterized by an increase in births, often referring to the children of the baby boomers, also known as Millennials.