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What are the three phases in the evolution of CRM?
Negative News Message
Communication designed to convey unfavorable information, decisions, or feedback in a manner that is sensitive to the recipient's feelings and possibly mitigates negative reactions.
Company Policy
Official guidelines and rules established by a business that dictate behavior and procedures within the organization.
Refusing Claims
The process of denying or rejecting requests or demands in business or communication contexts.
Direct Approach
A method of communication in which the main point is presented at the beginning, followed by supporting details.
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