Callie Crystal Owns and Operates One of the Most Successful

question 29

Multiple Choice

Callie Crystal owns and operates one of the most successful local coffee shops in Denver,called The Edgewater Café.Each time a customer purchases their 100^th cup of coffee at The Edgewater Café,they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

• A) Reducing buyer power with a loyalty program.
• B) Increasing buyer power with a loyalty program.
• C) Decreasing supplier power with a differentiated product.
• D) Creating a substitute product.

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Definitions:

Pre-existing Duty Rule

A legal principle stating that a party's promise to perform a duty that is already owed under a contract does not constitute valid consideration for a new agreement.

Synthetic Fuel Oil

A liquid fuel produced from coal, natural gas, or biomass through chemical processes rather than by natural geological processes.

Legal Terminology

The specialized language used that relates to laws or the legal process, including terms of art, phrases, and concepts.

Sufficiency of Consideration

The legal principle that the value exchanged in a contract must be both legally sufficient and something of value, in order for the contract to be enforceable.