Callie Crystal Owns and Operates One of the Most Successful

question 29

Multiple Choice

Callie Crystal owns and operates one of the most successful local coffee shops in Denver,called The Edgewater Café.Each time a customer purchases their 100^th cup of coffee at The Edgewater Café,they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

• A) Reducing buyer power with a loyalty program.
• B) Increasing buyer power with a loyalty program.
• C) Decreasing supplier power with a differentiated product.
• D) Creating a substitute product.

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Definitions:

Environmental Scanning

The process of gathering, analyzing, and interpreting information about a company’s external environment to aid in decision-making.

HRM Adaptation

The process by which human resource management practices are tailored to fit the changing needs and objectives of an organization.

Technology Impact

The effect that technological advancements have on businesses, economies, and societies, including changes in efficiency, communication, and innovation.

Countertrend

A countertrend is a market movement that opposes the general direction of the market or current trends, often temporary in nature.