Imagine You Are Creating a New Product to Sell in an Up

question 48

Multiple Choice

Imagine you are creating a new product to sell in an up and coming market.Which of the following statements indicates that it would be difficult for you to enter this new market?

• A) The threat-of-new-entrants is high in the up and coming market.
• B) The threat-of-new-entrants is low in the up and coming market.
• C) The threat-of-new-entrants is high during the summer months in the up-and-coming market.
• D) All of these, depending on the time of year.

---

Definitions:

Purchasing Volume

The quantity of goods or services bought, often considered in terms of the discounts or benefits it can secure.

Upscale Retailer

A retail store that sells high-end or luxury products to affluent customers.

Economic Influence

The impact of economic factors, such as inflation, unemployment, and economic policies, on consumer behavior and business operations.

Channel Captain

A leading entity within a distribution channel that exercises authority and power, often responsible for the coordination and direction of other channel members.