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What is failover?
Discretionary Income
The money that remains after paying for taxes and necessities.
Disposable Income
The money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and transportation.
Market Segmentation
The strategy of dividing a broad target market into subsets of consumers with common needs or characteristics, targeting each with a specific marketing mix.
Organizational Markets
Markets consisting of companies, governments, and institutions that purchase goods and services for operations, production, or resale purposes.
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