Why Is It Not Sufficient to State That a Merger

question 54

Multiple Choice

Why is it not sufficient to state that a merger should occur simply because the economic gains are positive?

• A) Gains are typically of an accounting nature.
• B) Shareholders of the target firm may capture all of the gains.
• C) Merger costs should be negative after discounting.
• D) The merger's gain must also exceed its NPV.

Grasp the key differences and relationships between PR and advertising.

Recognize the impact of PR on public perception and credibility.

Identify the historical evolution and primary focus areas of public relations.

Describe corporate social responsibility (CSR) and its importance to business strategy.