Examlex
Stocks that are purchased on the record date are not entitled to the dividend.
Primary Considerations
The most important factors or criteria to be taken into account in a decision-making process.
Promotional Mix
The promotional mix is the combination of marketing communication tools and strategies a company uses to promote its brand or products, including advertising, sales promotion, public relations, personal selling, and direct marketing.
Major Tools
Primary instruments or resources used to carry out a specific task or function.
Differentiates Product
The process or strategy of making a product stand out from its competitors in the market.
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