Examlex
The "trade-off theory" of capital structure suggests that firms have an optimal level of debt.
Positive Experiences
Encounters or interactions that leave individuals feeling satisfied, happy, or fulfilled.
Relationship Marketing
A strategy focusing on building and maintaining long-term relationships with customers, rather than single transactions, to enhance loyalty and repeat business.
Brand Loyalty
A consumer’s steadfast allegiance to a brand, as evidenced by repeated purchases.
Customer Orientation
A business strategy that focuses on creating a positive experience for customers, emphasizing their needs and satisfaction.
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