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Firms facing financial distress may pass up positive NPV projects rather than commit new equity because:
Marketing
The process of promoting, selling, and distributing a product or service.
Sales Messages
Communications designed to inform or persuade customers about a product or service.
Adapting Guidelines
Modifying or adjusting rules or instructions to suit a particular situation, context, or purpose.
Marketing Messages
Communications designed to inform, persuade, or remind potential customers about a product, service, or brand.
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