Which of the Following Pair of Firms Do You Think

question 56

Essay

Which of the following pair of firms do you think should be more highly levered: A retailing firm with prime downtown real estate,or a social media company whose major assets are its unique software and client loyalty?

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Definitions:

Negatively Reinforced

A behavior strengthened because a negative condition is removed or avoided as a consequence of the behavior.

Positively Punished

The addition of an unpleasant stimulus in response to a behavior, resulting in a decrease in the likelihood of that behavior being repeated.

Negatively Punished

A term in behavioral psychology referring to the decrease in the frequency of a behavior due to the removal of a pleasant stimulus following the behavior.

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the likelihood that the behavior will occur again.