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Some successful corporations will provide venture capital to new firms with innovative ideas.
Brand Authenticity
The degree to which a brand is true to its own identity and values, and perceived as genuine by consumers.
Heritage
is related to practices, traditions, knowledge, and artifacts inherited from past generations and regarded as valuable to a culture, community, or country.
Integrity
The quality of being honest and having strong moral principles, essential in building trust between consumers and brands.
Real Time Analytics
The process of analyzing data as soon as it becomes available to make decisions without delay.
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