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Some successful corporations will provide venture capital to new firms with innovative ideas.
Old Spice Antiperspirant
A personal care product designed by Old Spice to reduce perspiration and odor, belonging to a broader category of grooming products.
Product Repositioning Strategy
A marketing strategy that involves altering the identity or market position of a product to target new demographics or adapt to changing market conditions.
Life-stage Nutrition
A concept in dietary planning that considers the differing nutritional needs individuals have at various stages of life.
Trading Up
A business strategy where a company encourages customers to purchase higher-priced items, upgrades, or additional features to increase sales.
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