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Discounting real cash flows at a nominal rate is a serious mistake.
Drive Theory
A psychological concept suggesting that motivation arises from biological drives that propel an organism to satisfy its needs.
Physiological Equilibrium
The state of internal, physical, and chemical balance maintained by living systems.
Drive Reduction
A motivational theory that suggests behavior is motivated by the desire to reduce internal drives caused by unmet physiological needs, aiming to return to a state of homeostasis.
Incentive
A factor, often external, that motivates or encourages individuals to act or behave in a certain way.
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