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When a manager does not accept a positive-NPV project,shareholders face an opportunity cost in the amount of the:
Persuasive Messages
Communications designed to influence or motivate the audience to adopt a certain perspective, take an action, or change behavior.
Persuasive Message
A message crafted to influence the audience's beliefs, attitudes, or actions by appealing to their emotions, logic, or credibility.
Logic
The study of principles of reasoning, especially of the structure of propositions and the nature of deductive inference.
Evidence
Information or facts presented in support of an assertion, claim, or case.
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