Using the Same Information Given Above (Problem 32),assume the Carrier

question 17

Multiple Choice

Using the same information given above (Problem 32) ,assume the carrier promises one-day delivery on the separate shipments,and two-day delivery on the consolidated shipment.If shorter delivery time is important to these customers,Smith Equipment should

• A) consolidate the shipments because the savings is substantial.
• B) consolidate the shipments even though the savings are minimal.
• C) send the shipments separately even though this is a slightly more expensive option.
• D) send the shipments separately even though this is a significantly more expensive option.

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Definitions:

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues, such as attractiveness or celebrity endorsement, to elicit a response without requiring deep processing of the message content.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when explaining other people's behavior.

Role Playing

A method or technique for training, therapy, or entertainment in which participants act out roles in a narrative or scenario.

Cognitive Dissonance

The mental strain experienced when an individual harbors two or more conflicting beliefs, ideas, or values simultaneously.