The Efficient Consumer Response (ECR)movement Was Formed to

question 39

Multiple Choice

The efficient consumer response (ECR) movement was formed to

• A) reduce the separation of manufacturer and retailer.
• B) make supply chains more responsive to changes in consumer demand.
• C) combat the bullwhip effect.
• D) do all of the above.

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Definitions:

Signaling

An action taken by an informed party to reveal private information to an uninformed party.

Romantic Gift

A present or offering given to someone special to express affection or love.

Screening

An action taken by an uninformed party to induce an informed party to reveal information.

Uninformed Party

An individual or entity in a transaction who lacks pertinent information or knowledge that the other party may possess, leading to a potential imbalance in the transaction.