Examlex
Describe the types of short-range,the medium-range,and the long-range capacity decisions.
Penetration Pricing
A pricing strategy that involves setting a low price for a new product in order to attract customers and gain market share quickly.
Market Share
The percentage of an industry's total sales that is earned by a particular company over a specified time period.
Initial Price
The original cost or price of a good or service when it is first offered for sale, often used as a baseline for pricing strategies.
Contribution Margin
The amount remaining from sales revenue after variable costs have been deducted, used to cover fixed costs and contribute to profit.
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