Consider the Following Two Statements Regarding Technology in Services: (1)Increased

question 29

Multiple Choice

Consider the following two statements regarding technology in services: (1) Increased automation can have a negative effect on sales.
(2) Technology is less vital to service delivery than to manufacturing.

• A) According to the text, both statements are correct.
• B) According to the text, both statements are incorrect.
• C) According to the text, only statement (1) is correct.
• D) According to the text, only statement (2) is correct.

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Definitions:

Corporate Advertising

A marketing strategy aimed at promoting a company as a whole, rather than its individual products or services, to build the corporate image and reputation.

Proctor & Gamble

A multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and personal care and hygiene products.

Trade Advertising

Advertising aimed at professionals within a specific industry rather than the general public, to promote goods and services within that industry.

Woodworking Industry

Sector focused on the process of making items from wood, encompassing cabinet making, carpentry, and woodturning.