A Service Guarantee

question 31

Multiple Choice

A service guarantee

• A) is like a product guarantee except that it is for a service.
• B) specifies exactly what the service delivery system must provide.
• C) builds loyalty.
• D) all of the above.

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Definitions:

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics.

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics to achieve specific business objectives.

Targets

Targets refer to the specific objectives or goals an organization, project, or individual aims to achieve within a specified timeframe.

Market Segments

Distinct groups within a broader market that have similar needs, wants, or characteristics that a company targets through tailored marketing strategies.