Which of the Following Statements Concerning the Technology Push Strategy

question 24

Multiple Choice

Which of the following statements concerning the technology push strategy is FALSE?

• A) A cross-functional team is key to this strategy.
• B) Relatively little effort is spent understanding customer needs.
• C) It is marketing's role to create demand for technology push new products.
• D) Products with superior technology have a natural market advantage.

---

Definitions:

Explaining Events

The process of providing reasons or causes for occurrences, aiming to make sense of why things happen in the way they do.

Psychological Contract

The unwritten and unspoken expectations, beliefs, and assumptions about the reciprocal obligations between employees and their employer.

Attribution

The process by which individuals explain the causes of behavior and events.

Self-Serving Bias

The tendency to explain personal success by internal causes and personal failures by external causes.