The Market-Pull View of New Product Innovation Is to

question 33

Multiple Choice

The market-pull view of new product innovation is to

• A) "pull" the products into the market as fast as possible.
• B) develop products that the company can sell, based on customer needs.
• C) market whatever the company makes best.
• D) make new products appealing through innovative packaging.

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Definitions:

Pavlov

Refers to Ivan Pavlov, a Russian physiologist known for his work in classical conditioning, particularly the Pavlov's dog experiment which demonstrated the learning process of association.

Bandura

A psychologist known for his work on social learning theory, which emphasizes the importance of observing, modeling, and imitating the behaviors, attitudes, and emotional reactions of others.

Watson

John B. Watson, an American psychologist who established the psychological school of behaviorism.

Cognitive Theory

A psychological approach that emphasizes mental processes such as perception, memory, and problem-solving as central to understanding behavior.