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Discuss why the stratification of a society is important to business.
Secondary Reinforcer
A stimulus that has become reinforcing through its association with a primary reinforcer.
Primary Reinforcer
A stimulus that is naturally rewarding and satisfies a basic biological need, such as food or water, which does not require learning to be effective.
Negative Punishment
A behavior modification technique where a desired stimulus is removed following unwanted behavior, with the goal of decreasing the likelihood of the behavior occurring again.
Interval Schedule
In operant conditioning, a reinforcement schedule where rewards are given after a variable or fixed duration of time has passed.
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