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Which of the following combinations of exchange rates was ruled out by Lessard and Lorange as illogical and unreasonable?
Cooperative
An organization owned and operated for the benefit of those using its services, with members having a democratic control.
Value-Based Marketing
A marketing strategy focusing on providing products or services based on values that customers find important, often related to ethical, environmental, or social concerns.
Consumer's Point
The perspective or standpoint of the consumer, concerning their preferences, opinions, and behaviors towards products or services.
Entire Business Process
The comprehensive set of end-to-end activities and tasks involved in creating and delivering a product or service to customers.
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