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The Use of Price as a Competitive Weapon to Drive

question 57

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The use of price as a competitive weapon to drive weaker competitors out of a national market is known as predatory pricing.


Definitions:

Wording

The choice and arrangement of words in speech or writing, which can significantly affect communication effectiveness and interpretation.

Cognitive Dissonance

A psychological phenomenon where there is discomfort or distress from holding two conflicting beliefs or attitudes.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Festinger & Carlsmith

Researchers known for their 1959 study on cognitive dissonance, which investigated the effects of forced compliance behavior on attitude change.

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