Which of the Following Statements About the Choice of Distribution

question 6

Multiple Choice

Which of the following statements about the choice of distribution strategy is true?

• A) The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product.
• B) If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel.
• C) The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product.
• D) An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated.

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Definitions:

Cervical Vertebra

The vertebrae located in the neck region, which support the skull and enable various head movements.

Spinous Process

A bony projection off the posterior (back) of each vertebra, which serves for muscle attachment and movement of the spine.

Superior Articular Facet

The upper joint surface of a vertebra that connects with the adjacent vertebra, facilitating spinal flexibility and support.

Costal Facet

A surface on a vertebra that connects with the rib, allowing for the rib cage's structure and movement.