Examlex
The term switch trading refers to the use of a specialized third-party trading house in a countertrade arrangement.
Cross-Selling
A sales strategy where a company proposes additional products or services to a customer based on previous purchases.
Ineffective Management Oversight
A situation where the supervisory activities performed by managers or governing bodies fail to detect or prevent poor performance and non-compliance with policies and regulations.
Earned Media
Publicity gained through promotional efforts other than paid advertising, such as word of mouth or editorial coverage.
Media Coverage
The reporting of news and events by various outlets, such as newspapers, television, and online platforms.
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