If a Service Firm Wants to Build a Global Presence

question 10

Multiple Choice

If a service firm wants to build a global presence quickly and at a relatively low cost and risk, it must employ

• A) chartering.
• B) exporting.
• C) a turnkey strategy.
• D) franchising.

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Definitions:

No Economical Access To Buyers

A situation where sellers cannot reach potential customers in a cost-effective manner, often due to high distribution costs or market barriers.

Advertising

The act of promoting products, services, or ideas through various media channels to inform, persuade, or remind the target audience.

Competitors' Actions

This term refers to the strategies, tactics, and moves made by companies or entities competing within the same market or industry.

Precise Protocol

A detailed plan or set of rules that dictates the execution of a specific process, experiment, or procedure, usually to ensure consistency and accuracy.