Item Branching Refers to

question 11

Multiple Choice

Item branching refers to

• A) administering certain test items on a test depending on the testtakers' responses to previous test items.
• B) the creation of alternate and parallel forms of tests based on a group of testtakers' responses to the original test.
• C) statistical efforts to ensure that items translated into foreign languages are of the same difficulty.
• D) re-using items in an original test that were originally developed for use in a parallel test.

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Definitions:

Promotion Cost

Expenses incurred to market and advertise a product, service, or brand to increase sales or awareness.

IMC Audit

A comprehensive evaluation of an organization's Integrated Marketing Communications tactics and strategies to ensure alignment with its goals and effectiveness in the market.

Promotional Mix

The combination of different marketing communication tools used by a company, such as advertising, public relations, and sales promotions, to achieve its marketing objectives.