The Best Type of Item Yields an Item-Characteristic Curve That

question 140

Multiple Choice

The best type of item yields an item-characteristic curve that

• A) has a positive slope.
• B) has a negative slope.
• C) is leptokurtic.
• D) has few, if any, outliers.

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Definitions:

Searches for Information

The process by which consumers seek out details and facts about products, services, or topics of interest to make informed decisions.

Categories

Groups or classes of items, people, or concepts that share common characteristics or attributes.

Consumer Decision-making Process

The steps a consumer goes through when deciding whether to purchase or not purchase a good or service, typically involving problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Extended Problem Solving

Consumer decisions requiring considerable cognitive activity, thought, and behavioral effort.