A Consumer in an Auto Parts Store Is Asked to Complete

question 51

Multiple Choice

A consumer in an auto parts store is asked to complete a survey with regard to a particular brand of motor oil.The scale used in the survey looks like this: Which type of scaling method is being used by this researcher?

• A) Likert scaling
• B) Guttman scaling
• C) Osgood Semantic Differential
• D) multidimensional scaling

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Definitions:

Subsystems Integration

The process of making different subcomponents of a system work together effectively and efficiently for overall system performance.

Liaison Roles

Positions or functions within an organization tasked with facilitating communication and coordination between different departments or groups.

Hierarchical Referral

The process of escalating issues or decisions up the chain of command within an organization according to its hierarchy.

Network Structures

Refers to the arrangement and interconnection of nodes in a physical or logical network.