A Disadvantage of Focus Groups as Compared to Other Tools

question 3

Multiple Choice

A disadvantage of focus groups as compared to other tools in the assessment of consumer behavior is the

• A) lower reliability of focus groups.
• B) limited applicability of focus groups in consumer research.
• C) open-ended nature of focus groups.
• D) lack of in-depth information that results from focus groups.

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Definitions:

Mode

The value that appears most frequently in a data set.

Introspection

The examination of one's own thoughts and feelings as a way of understanding one’s mental processes.

Mental States

Conditions of mind or consciousness, including emotions, thoughts, beliefs, intentions, and sensations.

Wundt

Wilhelm Wundt, often considered the father of psychology, who established the first psychological laboratory in Leipzig, Germany, focusing on introspection and psychological experiments.