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Promotional Expenditures
Costs associated with marketing and advertising efforts to promote a product or service.
Sales Increase
A rise in the number of products sold or the amount of revenue generated from the sale of products or services over a given period.
Active Accounts
Refers to accounts that are currently in use or operation, especially in the context of banking or financial services.
Statistically Significant
A measure indicating that the likelihood of an observed effect in a dataset is not due to chance, typically determined by a p-value.
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