Which of the Following Expenses Are Likely to Satisfy the Definition

question 14

Multiple Choice

Which of the following expenses are likely to satisfy the definition of an asset,and hence may be capitalised as an intangible asset?

• A) expenses incurred to develop a brand name
• B) advertising expenses
• C) research expenses
• D) none of the given answers

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Definitions:

Psychographics

Psychological characteristics of an audience, including personality, attitudes, and lifestyle.

Demographics

Quantifiable characteristics of a population, including age, gender, occupation, income, and education.

Affiliation

A connection or association with a group, organization, or institution, often indicating a formal relationship.

Self-actualization

A concept in psychology representing the realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.