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Kaiser Marketing Recently Conducted a Survey on Behalf of Health

question 10

Multiple Choice

Kaiser Marketing recently conducted a survey on behalf of Health Products.The primary purpose of the survey was to illustrate to Health Products that it was relying on results of previous studies that,according to Kaiser,were unreliable due to the wording of the survey questions.To prove this point,Kaiser conducted a two-prong survey.In the first prong,the survey questions were worded such that the answers tended to sound positive.In the second prong,the survey questions were re-worded such that the answers tended to convey a negative feeling.Both sets of survey questions should have resulted in similar results as the information solicited was essentially identical.However,the survey results varied significantly.This survey best illustrates which one of the following?

Understand the strategic value of human resource capital in achieving sustainable competitive advantage.

Identify and explain the skills required by employees to support differentiation and low-cost strategies.

Describe the significance of strategic planning for organizations and its impact on competitive success.

Illustrate how Human Resource Management (HRM) strategies are designed to align with business strategies.

Definitions:

Employment Rise

An increase in the number of people employed, indicating growth in job opportunities and a healthy economy.

Region Of The Country

A specific geographical area within a country, distinguished by certain characteristics, such as culture, climate, or economic activity.

Bureau Of Labor Statistics

A governmental body in the United States responsible for gathering, processing, analyzing, and distributing crucial statistical information about the labor market, employment conditions, and variations in economic prices.

Business Establishments

Places of business where commercial, industrial, or professional activities are conducted, often referring to a physical location.