Examlex
Which one of the following statements is correct?
Psychographics
The examination and categorization of individuals based on their psychological attributes, goals, and attitudes, particularly for the purposes of market analysis.
Marketers
Individuals dedicated to identifying consumer needs and promoting goods or services to meet those needs.
VALS System
A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.
Striver
An individual who is determined to succeed and improve their social or economic status, often through hard work and ambition.
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