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Which form of financing do firms prefer to use first according to the pecking-order theory?
Endorsement Deal
A contractual agreement where a brand pays an individual to use, promote, and recommend its products or services, often leveraging the individual's fame or expertise.
Jeremy Lin
A professional basketball player known for his success and significant impact in the NBA, particularly during the "Linsanity" period with the New York Knicks.
Specific Attributes
Particular characteristics or qualities that distinguish objects, individuals, or concepts from others within a group or category.
Christmas Treat
Special or festive food items specifically prepared or enjoyed during the Christmas season.
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