The Table Below Shows Hypothetical Data for Volumes of E-Books

question 106

Multiple Choice

The table below shows hypothetical data for volumes of e-books and hardcover books sold over a 3-year period in a particular city.
TABLE 2-3
-Refer to Table 2-3.Suppose we choose Year 1 as the base year and construct a series of index numbers with which to analyze the sales data.The index numbers for volumes of e-books sold (starting with Year 1) is

• A)100; 44.2; 21.7.
• B)100; 226.1; 460.9.
• C)23 000; 52 000; 106 000.
• D)100; 126.1; 360.1.
• E)1; 0.442; 0.217.

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Definitions:

Low Market Shares

A situation in which a company or product holds a small percentage of the total sales in its relevant market.

Low-Growth Markets

Markets characterized by minimal increases in consumer demand or market size over time.

Stars

High-growth, high-market-share products or business units in the Boston Consulting Group matrix, indicating they have potential to generate significant revenue.

Growth

An increase in some quantity over time, such as economic growth which refers to an increase in the market value of goods and services produced by an economy.