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What is an inferior good?
Jung
Carl Jung, a Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his theories of the collective unconscious, archetypes, and dream analysis.
Self-System
A conceptual framework regarding how an individual organizes their perceptions, attitudes, and values regarding themselves.
Freudian Psychology
Freudian Psychology is a theory of the human psyche developed by Sigmund Freud, which posits that unconscious desires and motives shape individual behavior and personality.
Motivational Research
A type of consumer research that focuses on underlying psychological drivers of consumer behavior, including desires, needs, and motivations.
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