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FIGURE 4-2
-Refer to Figure 4-2.Demand is inelastic
Active Retirees
Refers to retired individuals who maintain a highly active and engaged lifestyle, often participating in various social, recreational, or volunteer activities.
Positioning Strategy
A marketing strategy that aims to establish a brand or product in a specific way in the consumer's mind compared to competitors.
Product Attributes
Characteristics or features of a product, such as quality, price, appearance, and brand, that are considered by consumers when making purchasing decisions.
Positioning Efforts
Marketing strategies aimed at establishing a brand or product's identity within its target market relative to competitors.
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