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An upward-sloping straight-line supply curve through the origin has an elasticity of
Positioning Strategy
A marketing strategy that aims to establish a brand or product in the minds of target customers, distinguishing it from competitors.
Customer Excellence Strategy
A business approach that focuses on providing outstanding customer service and value to achieve loyalty and superior customer satisfaction.
Locally Owned
Businesses that are owned, operated, and situated within a specific local community or area.
Value-based Marketing
A marketing approach that focuses on delivering products and services that provide superior value to customers, leading to strong brand loyalty and higher customer satisfaction.
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