The Diagram Below Shows the Demand Curve and Marginal Cost

question 70

Multiple Choice

The diagram below shows the demand curve and marginal cost and marginal revenue curves for a new heart medication for which the pharmaceutical firm holds a 20-year patent on its production and sales.This protection gives the firm monopoly power for the 20 years of the patent. FIGURE 10-6
-Refer to Figure 10-6.Assume this pharmaceutical firm charges a single price for its drug.At its profit-maximizing level of output,consumer surplus is represented by

• A)areas H + I.
• B)areas C + D + E + F.
• C)areas D + E.
• D)There is no consumer surplus generated.
• E)It is not possible to determine with the information provided.

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Definitions:

Algorithm

A methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier—but also more error-prone—use of heuristics.

Trial and Error

A problem-solving method involving repeated, varied attempts which are continued until success is achieved or the agent stops trying.

Heuristic

A simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often used in problem-solving and judgment situations.