The diagram below shows selected cost and revenue curves for a firm in a monopolistically competitive industry. 
FIGURE 11-1
-Refer to Figure 11-1.What price will this profit-maximizing firm set?
Definitions:
Promotion Program
A planned series of marketing activities aimed at increasing awareness of a product or brand, encouraging sales, and enhancing customer engagement.
Target Audience
The specific group of consumers a company aims to reach with its products, services, or marketing efforts, characterized by shared demographics, interests, or needs.
Direct Audience
The direct audience refers to the immediate group of people explicitly targeted by a communication, campaign, or piece of media, distinguished by specific characteristics like demographics or behavior.
Selling Audience
Refers to the predetermined segment of the population targeted by advertisers or marketers for selling a product or service.
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