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FIGURE 21-3
-Refer to Figure 21-3.Assuming AE0 is the prevailing aggregate expenditure function,at a level of national income equal to Y3 we can state that
Conviction Stage
A phase in the buying process where potential customers develop a firm belief in the value and benefits of a product, making them more likely to purchase.
Sales Presentation
A formal pitch or demonstration given to potential buyers with the aim of securing a sale.
Trial Close
A technique used in sales to ask a prospective customer a question that assumes the sale is going to be made, in order to gauge their readiness to purchase.
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